Support for anyone experiencing domestic abuse #YouAreNotAlone

During 2020, the UK government launched the #YouAreNotAlone campaign to raise awareness of the help and support available for victims of domestic abuse and their friends and family.

This campaign will continue as lockdown measures ease, and the message is clear:

  • Anyone can be a victim and, whatever their circumstances, help and support is available.
  • Whether domestic abuse was experienced during lockdown or is happening now, it's never too late to seek support.
  • Free confidential support and advice is available 24 hours a day.
  • Although it may seem like a difficult step, there is no shame in seeking help.
  • No one is alone.

What are the signs of domestic abuse?

Abuse is about having control and power over someone and could be:

  • Emotional & psychological
  • Financial
  • Physical
  • Sexual
  • Controlling behaviour
  • Coercive behaviour

We've covered what each of these means in more detail on our page What is domestic abuse? 

Some of the signs to look for include:

  • Physical injuries
  • Stress, anxiety or depression
  • Absence from work or social occasions
  • Nervousness and personality changes
  • Excuses for frequent injuries
  • Low self-esteem and self blame
  • Increased use of alcohol or drugs
  • Lack of money
  • Unable to communicate independently

What to do if you're worried someone you know is experiencing domestic abuse?

If there's a threat of immediate danger, dial 999

Your first thought may be to rescue the person or insist they leave the relationship, but they may not be ready to do this and it's important to remember that every adult must make their own decisions.

However, there are some things you can do to help if you notice any of the above signs and are concerned about someone you know:

  • Set up a time to talk and let them know you're concerned about their safety.
  • Avoid placing shame, blame or guilt on them.
  • Ask if they've suffered physical harm and offer to go to the GP or hospital with them.
  • Support them to report the assault to the police if they choose to do so.
  • Be ready with information on organisations offering help and support (check our Get Help page)

We also encourage you to check this list from the charity Women's Aid, which has more details of support you could offer your friend or family member.

Above all, remember that friends and family can be a vital lifeline for someone experiencing domestic abuse. Even if it seems small or you're unsure, support services are available for guidance.

Ask for ANI (Action Needed Immediately)

If you are experiencing domestic abuse and want help, pharmacies showing the Ask for ANI logo (see the image below) will help.

By asking for 'ANI' they will give you immediate help to call the police or support services.


Ask for ANI logo